A digital strategist with over a decade of experience in helping UK businesses scale through innovative marketing solutions and data-driven approaches.
"When are you interviewing the band?" a message arrives. "I wanted to ask if I can be their newest bandmate."
However, there remains one problem: I also wants to be the Haims' additional sibling. Furthermore, we are far from alone. A host of famous fans have also petitioned for the role.
It's clear a special quality is at play. Sisters Este, Danielle and Alana began their path playing gigs at local delicatessens with their parents. Today, they are multiple Grammy Award contenders.
Similar to the greatest groups, they're a close gang. Their videos repeatedly depict them walking in sync down the roads of Los Angeles. During performances, they play with such pure happiness you can't help but think, "I want to be a piece of that, too."
"The numerous instances on tour that young girls told us and said, 'After your show, I picked up a drum kit'," states Alana, the most junior of the sisters. "It is the greatest honour. That is recognition in itself. We've done our job if we can motivate others to start a band."
"And thus anyone is invited to be the honorary part of the family."
The band are connecting from their homes, where they're resting up after an lengthy tour in support of their latest album, I Quit.
They're currently celebrating the news it's been in the running for a top rock honor at the Grammy Awards – with Haim the pioneering all-woman band ever in contention for the award.
"I follow the lists every year, so it kind of feels like The Truman Show when your name is announced," explains Alana. "I immediately called my sisters to say, 'Did we just hear this right or am I dreaming'?"
The importance of the nomination resonates with the band.
"We deliberately set out to make a guitar-driven album this time, so it's a significant step," adds Alana. "Yet we're just appreciative for the women that inspired us."
The album emerged from a phase of emotional upheaval. All three sisters were single, and the music captures that strange in-between place where you're happy to be free, but not entirely ready to start anew.
The lyrics track endings and goodbyes. The sisters seek love, but not the specific love they've had. You can hear them determining in the moment who they want to be.
"That's a perfect summary, yes," responds Danielle. "I Quit is like a slogan. You have to actively work on ignoring the criticism and saying, 'It doesn't matter to me what people think'."
That newfound toughness required a fresh approach – more unpolished and direct than anything the band had done before.
For Danielle, who helped produce the album, that started with the drum sound.
"The drum sound is such a specific thing, and I care so much about it," she emphasizes.
"'Journey of the drum sound' will be the name of our biography," jokes Alana. "Our motto is, our albums cannot begin until we find the right drum sound."
The trio's honesty inspired the album's rollout, where the sisters disclosed some of their personal horror stories.
A former partner ended things with Este over a health concern. Alana told a story of flying to celebrate New Year's Eve with someone, only to receive a high five at midnight.
"Experiencing these setbacks, you just feel like there's no hope," says Alana. "Thus to be able to laugh at those stories and have them tell you wilder stories, it's incredible."
You can clearly sense a shift in the band. Today, Haim are more assured of their position in the industry.
They're festival headliners, with chart-topping albums and an international fan base.
Yet the sister act will forever be their primary priority.
"Me and my siblings have been making music since I was four," says Alana. "It feels as if nothing else that we were destined for. And I'm really fortunate we've reached this point and we're still making music."
A digital strategist with over a decade of experience in helping UK businesses scale through innovative marketing solutions and data-driven approaches.