A digital strategist with over a decade of experience in helping UK businesses scale through innovative marketing solutions and data-driven approaches.
We are in Black History Month in the United Kingdom, and it seems it’s time for a reassessment. Throughout its history, an observance that began as a commemorative event of heritage, traditions and links between Black populations worldwide, has taken on a corporate feel, expanding to include gatherings where African descendants are remunerated to talk to white audiences about “unconscious bias” and supportive partnership. The 2020s Black Lives Matter protests created a surge in the industry of demonstrating racial awareness. However, that period has concluded. The surge has peaked, resulting in a somewhat empty inheritance of what increasing understanding is for.
First commemorated in the United States and Canada, Black History Month was created in 1962 as an observance of African American heritage by historian of African descent Carter G. Woodson with multiple days of remembrance and recognition in the second week of February. Black History Month developed from this initiative and was formally inaugurated in 1970. Now it is celebrated not only in the North America in the second month, but also in October in the United Kingdom, Germany, Éire and the Holland.
The period has developed since its inception, focusing less on the accounts of transatlantic enslavement and struggles for equality, and increasingly on notable African descendants in government, the arts, and social movements, and broadly celebrating the contribution Black people have made to influence the nation. It is in learning environments where Black History Month is most frequently marked, with discussions and heritage festivities. But the method the month is observed is a indication of the current political situation. How it evolves is a instructive case in how assimilation leads to weakening: the reshaping of Black History Month has hindered the objective of it, which is to tackle systemic and institutional racism.
Little demonstrates how crucial it is to reconsider Black History Month more than the specific period in which it occurs this year. In the United Kingdom, a resurgent right in the shape of the Reform political group is top in opinion ratings. In the recent season we witnessed the largest far-right rally in British history. a prominent political figure, the person of color at the helm of the right-wing political group, is a strong critic of the racial justice movement, and we are in a place where a elected representative gains confidence to say that “not seeing any white faces” in specific city neighborhoods is a source of worry. Meanwhile, far-right parties are surging in the European continent as a complete entity.
In the United States, a colossal assault against inclusion programs and preferential policies has been brought, repeatedly with positive outcomes, to the highest courts of the country. A campaign to erase African American heritage and experience from the historical documents is in progress. One of the political figure's initial presidential directives focused on the National Museum of African American History and Culture, and the Smithsonian Institution, accusing them of a “concerted and widespread effort to alter the country's historical narrative” by depicting the United States “as fundamentally prejudiced”.
Given these circumstances, the observance symbolises how little it can be effective if it is confined to either routine organizational acknowledgments, or stripped of political content festivities of contributions in the past, rather than challenging the realities of the present. It also demonstrates how its short period means that it is separated from the broader ongoing work that is required. Denise Miller, a educator at an educational institution, articulated it most accurately when she expressed apprehension about the temporary “tokenism” of the month. “The problem with adopting a symbolic stance”, she stated, “is that it frequently results in that Black History Month turns into a fleeting performance rather than a catalyst for change.”
Figuring out how to adapt, revise and extend actions for fair treatment and appreciation in such times of discouragement and concern is a difficult task. There is a temptation to just do away with events including Black History Month entirely, believing they are inadequate for current needs, or are remnants of an time that has not worked.
However, regardless of the situation, Black History Month, and in fact the complete comprehensive structure and tradition of activism for racial justice – community-based BLM initiatives, inclusion and equity efforts, and yes, even those talks to businesses – represent an foundation that a significant effort has been dedicated to. It is there not only to deteriorate as the politics moves on (and in fact, regresses), but to be a living breathing thing.
So what would a contemporary active Black History Month seem? Well, first, it would be not just one concentrated month: something that is distributed through the year (as various establishments are already commencing), elements of its material (particularly around prominent figures of color) included in educational programs. It would also be a time that does not avoid governmental matters, and leaves space for people, particularly young people, to air their fears and experiences. What value has mere awareness of the history when it doesn’t reckon with the contemporary truth of far-right rallies in the public spaces? Institutions who celebrate it should not be comforted with the non-confrontational words of hidden discrimination and sensitivity to minor insults, but faced with the dangers that affect everyone if fight against prejudice is not taken seriously. In short, Black History Month should be made contemporary, urgent, and responsive. It could be that an entire name rebrand is required – Contemporary Black History Month.
A digital strategist with over a decade of experience in helping UK businesses scale through innovative marketing solutions and data-driven approaches.